![]() ![]() In a statement provided to Variety, they said, “We have always wanted to build a strong digital brand with the intention of eventually passing it on to people we know would be able to help it continue to grow. Additionally, nearly the entire React Media team, about 25 employees, will stay on to help continue to run the channels, while Electric Monster will use its proprietary, data-driven audience growth and optimization methodologies to continue to expand the reach of new and existing content.īenny and Rafi Fine are not joining Electric Monster. As part of its acquisition of React Media, Electric Monster will take over all brands under the React Media umbrella - including Kids React, Teens React and Celebs React - along with the entire social footprint of its brands across YouTube, Facebook, Snapchat, Instagram and more.
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